TECHZAAR

Campaign ROI & ROAS calculator

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Campaign ROI & ROAS calculator

Compare revenue and gross profit with campaign spending. Free to use, with no account required.

YOUR RESULT
Your result will appear here.

HOW TO USE THIS TOOL

Compare spend with contribution.

  1. Enter campaign spending above zero and attributed revenue in USD.
  2. Enter gross margin as a percentage from zero to 100.
  3. Review ROAS and contribution ROI together before making a decision.

Example
Example: USD 100 spend, USD 400 revenue and 50% gross margin produce 4.00x ROAS and 100% contribution ROI.

How to interpret the result

Gross profit is revenue multiplied by gross margin. Contribution ROI subtracts campaign spend from gross profit, then divides by spend. This is not net business profit; taxes, attribution uncertainty and other overheads are excluded.

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